October 23, 2024
2024 INVESTMENT GUIDE
Name & Name
WELCOME
PHILOSOPHY: This is your opportunity to set the tone for your investment guide. This PDF isn’t meant to be a pricing sheet, this is your opportunity to invite your couples into your philosophy as a photographer, speak into your “why”, and pair that with images that reflect your style!
PROMPTS: What do you believe about weddings? Why do you shoot weddings? What is the (very basic boiled down) point of hiring a wedding photographer?
PHOTO (right): Grab an exciting image! You want to keep your couples in the EMOTIONAL side of their decision making. The right images can make all the difference!
NAME & NAME
We're so happy you're here!
FEATURED IN
Notes: Use .PNG format featured badges here. People will associate better with the actual LOGOS of the publications you've been featured in rather than a typed out list.
REPEAT A TAGLINE HERE OR THREE WORDS TO DESCRIBE YOUR WORK REPEAT A TAGLINE HERE OR USE THREE WORDS TO DESCRIBE YOUR WORK DESCRIBE YOUR WORK
BRAND TAGLINE HERE
BRAND TAGLINE HERE
BRAND TAGLINE HERE
ALTERNATIVE TAGLINE DESIGN
*make sure to view the preview is this text is animated and moves!
**if you have a bolder brand color, this is a great place for it
Consider this as a continuation of the “welcome” section. Further expanding on your philosophy as an artist and what it’s like to be a client of yours!
Here are some question that might help prompt content: Who are you? What is it like working with you? What do couples say about their experience working with you? What do you need from your couples to provide a good experience?
This should be something they are reading, experiencing, and hearing from you at least 3 times before your first session.
Another way to think about this is by answering questions like “during a session my couples are/look/feel _____.” “during our time together you’ll find I’m ____.” (thoughtfully organized, goofy and love to make dad jokes, laid-back, easily excited by lighting, etc)”
a time to celebrate
The Experience
NOTES:
Don't let this back end preview confuse you. The images will be spread to the left and right when you publish :)
Build on that social proof and show a couple's personal experience with a real review! Pull out the best part of the testimonial for call out text in the upper right hand corner!
- NAME & NAME
"THIS IS WHERE YOUR CALL OUT TEXT GOES FROM YOUR TESTIMONIAL!"
This is where you combine a little of everything you’ve said to your potential clients so far (who they are, who you are, shared common values, etc) and reiterate it in a concise & clear way that allows them to FEEL the value of what you offer. The page is intended to be one last space for you to share your heart, what you believe in, what you hope they believe in, and why YOU are the solution for their photography needs before they see the numbers. Empathize & educate!
Name & Name,
This is a great spot to help cast a vision for what the future would look like by choosing you vs what the future would look like if they didn’t choose you (but be careful not to overdo the negatives…keep your message mostly positive and focused on the positives of working together).
NOTES:
Remember, THIS is the magic of custom proposals. You can speak directly to your couple and paint the picture of their decision! Put your couples names here, and write them a note!
SECRET SAUCE: While you can personalize this note everytime, 99% of it should remain the same if you're appealing to a consistent ideal client
images you can
FEEL
ALTERNATIVE GALLERY DESIGN
PACKAGES
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PACKAGE ONE
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XX,000
NOTES: On the left side list the services you do OUTSIDE of your coverage/products/# of photographers/etc. to help build VALUE as a photographer - things like building timelines, resources for planning, etc!
Think about what your clients have loved about working with you. Don't be afraid to list those things here! They BUILD value and are a part of your services!!
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PACKAGE TWO
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XX,000
(MOST POPULAR)
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PACKAGE THREE
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XX,000
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PACKAGE FOUR
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X,000
NAME & NAME
"Build on that social proof and show a couple's personal experience with a real review!
Photos of people LOOKING AT THE CAMERA create connection with the viewer."
NAME & NAME
"Build on that social proof and show a couple's personal experience with a real review!
Photos of people LOOKING AT THE CAMERA create connection with the viewer."
Name & name
"Build on that social proof and show a couple's personal experience with a real review!
Photos of people LOOKING AT THE CAMERA create connection with the viewer."
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Differentiator FOUR
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Differentiator THREE
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Differentiator TWO
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Differentiator One
Why [your biz name]?
what you get
NOTES: This pivotal section is your moment to shine and ensure clients know exactly WHY they should choose you. It's more than just stating what you offer; it's about highlighting what sets you apart in a sea of competitors. Here, you'll need to distill the essence of your brand into 4-5 compelling differentiators.
Don’t slack here. THIS is the section that completely transformed our ability to increase our rates!
Personal Touch: Reflect on the unique aspects of your business that clients can't find anywhere else. Do you have a knack for making clients feel comfortable and natural in front of the camera, or maybe you're known for your adventurous, colorful, or filmic sessions? Tell them!
Your Process: Is there something about the way you work that clients rave about? Maybe it's your turn-around time, your collaborative style, or your way of immersing yourself into story!
Client Experience: Think about the journey you take your clients on from the first meeting to the final delivery. What stands out? Do you offer personal communication, extra services, or special touches along the way?
The Outcome: What consistent results do your clients LOVE? This could be your editing style, the way you capture raw emotions, or even the tangible quality of the physical products you deliver.
🔑 Key Tip: Keep each point concise yet powerful. Use clear, relatable language that speaks directly to your couple's desires and concerns. This isn't the section for industry jargon - it's where your brand's heart beats loud and clear.
DELETE THIS CANVAS BEFORE PUBLISHING
NOTES: Here's how to craft your unique differentiators:
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Differentiator Four
04
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Differentiator Three
03
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Differentiator Two
02
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Differentiator One
01
ALTERNATIVE DIFFERENTIATOR DESIGN
xxx
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Add On
01
xxx
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Add On
02
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Add On
03
xxx
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Add On
04
NEED TO CUSTOMIZE A PACKAGE TO FIT YOUR NEEDS? WE GOT YOU! HERE ARE OUR MOST POPULAR ADD ONS!
A La Carte
NOTES ON ADD ONS ABOVE: If you only offer ONE package, make sure you're offering an INCENTIVE for your couples to include add ons at the time of booking.
So many couples have eluded to wanting to add things down the road, but never do. We need to give them an OPPORTUNITY to invest in important things like albums, prints, engagement sessions etc.
Offer x% off, or x$ off at the time of booking and watch your booking averages increase overnight!
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12x12: $xxxx
10x10: $xxxx
8x8: $xxxx
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Fine Art Albums
This is an album review. This is an album review. This is an album review. This is an album review. This is an album review. This is an album review.
JOHN DOE
This is an album review. This is an album review. This is an album review. This is an album review. This is an album review. This is an album review.
JOHN DOE
This is an album review. This is an album review. This is an album review. This is an album review. This is an album review. This is an album review.
JOHN DOE
NOTES: This is a perfect section to include a photo of your couple WITH their album (think selfies). Personalize the experience and show that this is a common thing you do! Go get some testimonials from your clients who have purchased albums and include them here too! Remember, photos of couples looking AT the camera do very well for testimonials!
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Travel
TRAVEL REQUIREMENTS
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NOTES: If you offer travel for sessions/weddings it’s been helpful for us to include a page that lays out the basics of what fees are associated with travel costs. Do they need to pay for flights? Do they reimburse you for a rental car? What is your fee for driving to a location more than x miles/time away from where you’re based? Do you require a hotel overnight?
Get to know me!
A little more about me
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NOTES: Choosing a wedding photographer is a very personal experience for couples and we want to make their decision is as easy as possible. Not only do we want them to connect with our images and services, we want them to connect with US as people!
This is where you give them that opportunity! Showcase images that reflect YOU!
- What do you do in your free time?
- Are you married/do you have kids/do you have pets?
- What are the things you spend the most time or money on?
- Do you have any hidden talents?
- What are you favorite meals/books/tv shows/cocktails/places to visit/places to shop?
- Is there anything especially fun/quirky about you that you’d like to share?
- What would you save in a fire?
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How many images will we receive?
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What type of payments do you accept?
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